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[AI-DRAFTED · AWAITING VERIFICATION][src:defillama]

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anchored·3UTPk9…sBWC

Summary

Roll (tryroll.com) is an Ethereum-based social token infrastructure platform that allows creators to mint, distribute, and manage branded personal tokens. On March 14, 2021, Roll suffered a critical security breach in which an attacker compromised the private keys of its hot wallet and liquidated approximately $5.7 million worth of social tokens across 42 different creator tokens, routing stolen ETH through Tornado Cash. Roll subsequently upgraded its security infrastructure via a Fireblocks MPC integration and raised a $10M Series A in September 2021, but the root cause of the private key compromise was never publicly confirmed.

Connected Entities

1 entities
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    Timeline(8 events)

    2018

    Roll founded by Bradley Miles and Sid Kalla.

    2019

    Roll platform launched on Ethereum mainnet, enabling creators to mint social tokens.

    14 March 2021

    Roll's hot wallet private keys compromised. Approximately 3,000 ETH ($5.7M) in social tokens across 42 creator tokens drained and liquidated via Uniswap. Hundreds of ETH subsequently moved to Tornado Cash. Multiple social tokens collapse 25-96% in value.

    14 March 2021

    Roll suspends all withdrawals and begins internal investigation. $500,000 creator relief fund announced.

    23 March 2021

    Roll publicly states it still cannot determine how private keys were accessed. CEO Bradley Miles acknowledges lack of pre-launch infrastructure security audits.

    24 June 2021

    Roll announces Fireblocks MPC wallet integration, securing up to $30M in cybersecurity insurance for creators and users. Updated smart contracts released for dual-firm audit.

    28 September 2021

    Roll closes $10M Series A funding round led by IOSG Ventures, bringing total raised to $12.7M. Investors include Animoca Brands, Alchemy, Huobi Ventures, and notable crypto angels.

    13 September 2022

    Roll launches on-chain Ethereum memberships and staking tools, expanding creator economy infrastructure.

    Provenance & Audit Trail
    Anchored on SolanaVerify on-chain13 Wayback Archivessrc:defillama

    Decision Log

    This investigation is cryptographically anchored to the Solana blockchain (1 event). 13 of 15 cited source URLs have an Internet Archive snapshot.

    full audit log →version history →

    model: claude-sonnet-4-6

    generated: 5/4/2026, 2:54:58 AM

    last updated: 9/16/2026, 12:50:18 AM

    5 views

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